Build a photography business that books consistently, pays you well, and still leaves room for your life.
You're doing all the things,
but bookings still feel unpredictable.
You’ve built a beautiful portfolio.
Your clients adore you.
You’re posting (most days), trying new things on Instagram,
and crossing your fingers every time you hit “share.”
You’re not a beginner.
You know how to photograph families with heart and skill.
But the marketing? The systems? The part where you confidently charge a profitable rate and still book out?
That’s where things start to feel messy.
You’re craving a business that feels steady—
where inquiries are consistent, sessions are booked months in advance, and you still have a life outside of this business.
You shoot on weekends. Edit on weeknights. Answer inquiries at 10pm. Spend hours creating posts and reels for social media. You know you need help, but your pricing barely covers YOUR time, let alone paying someone else.
does any of this resonate?
Three inquiries on a good week. And then crickets. You can't predict future earnings, which means you can't hire help.
You know you need to raise your prices, but you're terrified it'll scare away the few clients you do have. So you stay stuck charging what you've always charged, working harder and harder for the same (or less) money.
"I did a workshop with Kayla and my experience was amazing! I can't wait to do more mentoring with her in the future!"
— Lindy
You need:
A calendar you can count on
Not just in October and December. Not just when you run a last-minute mini session because you need cash. But consistently, predictably full—with sessions mapped out months in advance and clients who book without you begging on Instagram.
A MARKETING STRATEGY THAt's works 24/7/365
Stop refreshing Instagram hoping the algorithm will smile on you. You need SEO that brings in clients at 2am. Email marketing that nurtures past clients and converts new ones. Ads that actually fill your calendar instead of just getting likes from other photographers.
PRICING THAT actually pays you (and LETS YOU HIRE HELP)
Your prices should cover more than just your time. They should cover an editor, a virtual assistant, business expenses—and still leave you with actual profit. If your pricing only works when you do everything yourself, you don't have a business. You have an exhausting job you created for yourself.
I'm so excited to introduce you to:
Booked Out
This isn't another course you'll buy and not finish. This is personalized, 1:1 coaching built around YOUR business, YOUR goals, and YOUR specific challenges.
We'll build a foundation strong enough to scale—profitable pricing, a referrable client experience, strategic marketing systems, and the confidence to keep growing. You'll walk away with a business that books consistently, pays you well, and doesn't consume every waking hour.
a 4-month coaching program for family photographers
to go from burned out to $10k/month every month
Month 1
Foundations:
Experience, Pricing, Launch Calendar
Marketing without a solid foundation is like putting a megaphone up to a mess. We're starting with what matters: pricing that's actually profitable (not just "feels right"), a client experience so good they can't help but refer you, and a launch calendar that maps out exactly which sessions you're promoting and producing each month. No more throwing spaghetti at the wall. You'll have a strategic roadmap that fits your life and serves your income goals.
Month 2
Marketing:
Email + SEO
Your marketing should be strategic and support your launch calendar. This month, we optimize your site for SEO so ideal clients find you on Google, create a sustainable blogging strategy that fits your schedule, and build an email marketing system that turn past clients into repeat bookings. By the end of this month, you'll have marketing systems set up that bring clients to you—without spending hours on Instagram every day.
Month 3
Social Media:
Organic + Paid Ads
Social media doesn't have to consume your life. We'll create a posting system that's sustainable, teach you how to run effective Meta ads to fill your calendar faster, and launch a referral program that turns your happy clients into your biggest advocates. This is where your calendar starts filling consistently with the clients you actually want to work with.
Month 4
Systems to Scale
Your calendar is filling—now let's make sure you don't burn out. This month, we build systems so you can work ON your business, not just IN it. You'll learn what to outsource, how to hire editors and VAs, and how to create processes that run without you micromanaging everything. By the end of our time together, you'll have a business that supports your family financially while leaving room for real life.
MEET Your
COACH
I know exactly what it's like to be an established photographer who's working hard but not seeing the income you deserve.
I've been there—undercharging, inconsistent bookings, wondering if I'd ever figure out how to make this business actually work.
But over the last three years, I built my family photography business to consistent $10K months. Not by accident. Not by luck. By strategy.
✓ Consistent $10K-$20K+ months
✓ Booked 2-3 months in advance
✓ Clients who rave about their experience
and refer their friends
✓ Systems that run without me doing everything
✓ Time to homeschool my three boys and be present for what matters
I'm living proof that you can have both—a thriving, profitable business AND the time and freedom to actually enjoy your life.
That's what I want for you, too.
My Business Today
BEHIND
the COURSE
With gentle encouragement and an art director's eye, I collaborate with my couples to create effortlessly editorial images full of pure love, stunning backdrops, and natural moments (with just enough guidance!).
ENNEAGRAM 8, CREATIVE TO MY CORE, ARTIST, ROMANTIC, JANE AUSTIN STAN
about
sophia
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as seen in
Harpers Bazaar / Vogue
Marie Claire / Weddings Magazine
HOW it WORKS
lay-of-the-land snapshot
We'll do a deep-dive into where your business is right now. This intro call gives me a complete snapshot of your current pricing, client experience, marketing, and goals—so I can tailor every coaching call specifically to you.
custom brand/site audit
Once you give me the greenlight, I'll record a personalized video audit of your website, branding, and portfolio—highlighting what's working, what needs attention, and quick wins you can implement right away.
MONTHLY COACHING RHYTHM
Two calls per month for four months: one teaching call (where we dive into that month's curriculum) and one coaching/implementation call (where we troubleshoot, answer questions, and make sure you're moving forward). Plus, you have unlimited Voxer access between calls whenever you need support.
"But can I really afford to do this?"
The real question is -
can you really afford not to?
Let's do some quick math.
If you're currently making $2,500/month and this program helps you get to consistent $10,000/month, that's an extra $7,500 per month.
Over the next year, that's $90,000 in additional revenue.
The investment for this program?
A one-time fee of $2,200.
Or you can get started for just $650.
That means this program pays for itself in your first month at $10K—and then keeps paying you every single month after that.
"What's included in the
program fee?"
✓ Eight 1:1 Coaching Calls with Kayla
✓ The complete 4-month curriculum
✓ Unlimited Voxer access between calls
✓ A library of done-for-you resources (templates for your email newsletter and blogs, session prep guides and more)
✓ Personalized website, branding and portfolio audit
✓ A business that books consistently, pays you well, and leaves room for your life (your confidence and these systems will keep growing long after our 4 months together)
100%
money back guarantee
Get your money back if it didn’t serve you
Try It Free for 30 Days
The truth? You could earn your entire program fee back with just 3-4 profitably priced sessions. If you don't feel that this program gave you a clear path to easily earn back your fee after our first month together,
I'll refund you in full.
No questions. No hassle.
This program is for you if:
It's probably not for you if...
You're just learning to shoot and building your first portfolio
You're mainly a wedding photographer
You want to make most of your revenue through products (albums + prints)
You're a family or newborn photographer with a solid portfolio
You're willing to raise your prices if the math shows you're undercharging
You want real-time coaching + accountability rather than online video courses to watch
Curious if we're a good fit?
SO WHAT ARE YOU WAITING FOR?
Let’s do this thing.
I only work with 6 photographers at a time. That's it. This ensures you get the personalized attention, custom support, and accountability you need to actually see results. If all 6 spots are full, any applications will be added to my waitlist for the next available opening. Don't wait to apply—if you're ready to build your $10K/month business, the time to start is now.
FAQ
(Frequently Asked Q's)
How do i know if i'm ready for this program?
You're ready if you're consistently making at least $2K/month, willing to raise your prices if needed, able to dedicate 3-5 hours per week to implementation, and tired of inconsistent income. You're probably NOT ready if you're brand new to photography (under 6 months) or not willing to do the work between calls.
I'm so busy already. How will I find time for this?
This program requires 3-5 hours per week—two 60-minute calls per month plus implementation time. And honestly? The systems we build will SAVE you time. Once you have templates, processes, and automation in place, you'll spend less time on busy work and more time on what actually grows your business. If you don't make time to work ON your business, you'll stay stuck IN your business forever.
I don't have a big Instagram following. Will this still work?
Absolutely! Most of my strategies DON'T rely on Instagram follower count at all. We focus on SEO (so your website brings clients 24/7), email marketing (your most valuable asset), referrals (your best source of ideal clients), and paid ads if you want to accelerate growth. You don't need to be an influencer to have a profitable business.
What if I can't make a scheduled call?
Life happens! I'm a mom. I get it. If you need to reschedule, just let me know at least 24 hours in advance and we'll find a new time.
What happens after 4 months?
You'll have everything you need to continue growing: profitable pricing structure, documented client experience, full year launch calendar, optimized website, email marketing systems, referral program, knowledge of how to run ads, and systems for outsourcing. You'll be fully equipped to keep building on your own, but I do offer discounted maintenance coaching calls only to past coaching students.
What if I offer a different pricing model (products and albums)?
This program focuses on all-inclusive, profitable pricing without selling products. That's my model and what I teach. If you're committed to a product-based model, this program likely isn't the best fit for you.
You're talented. Your work is beautiful. Your clients love you.
But inconsistent income is exhausting. Not knowing where your next client will come from is stressful. Undercharging is unsustainable.
You could keep trying to figure this out on your own—posting more on Instagram, hoping something clicks, piecing together advice from different sources.
Or you could get the roadmap.
In 4 months, we'll build:
→ A client experience that is consistent and referrable
→ A strategic launch calendar for predictable income
→ SEO, email marketing, and ad systems that bring clients while you sleep
→ Systems to scale without burning out
This is the exact path I took to build my business to consistent $10K+ months while homeschooling three kids.
Your business can support your family financially AND give you margin for your life.
Here's the bottom line:
But it starts with a decision. You ready?